Expose To The Right With Sony A1

Expose To The Right With Sony A1

Why ETTR May Be More Important Than Ever ETTR (Expose To The Right) as a tool to make better photographs has been discussed and promoted ever since digital photography supplanted silver-based photography twenty or so years ago. The name refers to moving...

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Sony A7iv Ups The Bar Another Notch

Sony A7iv Ups The Bar Another Notch

Sony announced today the NEW a7iv.  It’s a long-awaited upgrade to the previous workhorse camera the a7iii.  After the press briefing yesterday, I called Roberts Camera and put my order in right away.  We will be trading our a7iii in.  The a7iii...

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