Fuji Announces NEW GFX100S Camera – X-E4 Mirrorless Camera – XF27mm lens – GF80mm Lens and XF 70-300mm Lens

It’s a busy week for camera manufacturers,  Both Sony and Fuji have made a number of new product announcements.  Yesterday Sony announced a new camera the Alpha 1.  Today Fuji has a number of camera and lens announcements to share.   I’ll share here information on these products and I look forward to testing these when production models are available.    So let’s dive in and take a look at what is coming from Fuji. For these announcements, I will be using information directly from the Fuji press releases.  I will also embed the PDF Data Sheet at the end of each product segment so you can download it. I do plan to do videos as well as a hands-on article once I have production units.

The Fuji GFX100S Mirrorless Digital Camera

For these announcements, I will be using information directly from the Fuji press releases.  I will also embed the PDF Data Sheet in the article so you can download it. “Fujifilm has taken the groundbreaking ideas that lead to the development of FUJIFILM GFX100 and now combined them with an approach rooted in portability, to create GFX100S -- a camera that provides photographers and filmmakers with an unbelievable opportunity to take large-format image-making to places it has never been before,” said Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation, Electronic Imaging Division. Refusing to sacrifice performance for portability, Fujifilm has developed one of the most compact, high-performance, large format cameras in the world. GFX100S is more advanced than any GFX System camera to date and combines the best of Fujifilm’s imaging technology into a camera that weighs just 1.9lb (900g). Similar in size to most full-frame cameras, but beautifully engineered and designed with a 102MP sensor - 1.7 times larger*1 than a full-frame sensor - GFX100S also offers up to 6-stops*2 of five-axis in-body image stabilization (IBIS), incredibly fast and accurate autofocus, and world-renowned color reproduction to help image-makers push the limits of their creativity.

Main features

102MP Images - Made with the Speed of a Compact Mirrorless Camera Powered by Fujifilm’s high-performance quad-core X-Processor 4 CPU, GFX100S utilizes its 102MP, back-illuminated large format CMOS sensor to deliver images with stunning quality. Compared to smaller, lower-resolution sensors commonly found in traditional full-frame DSLR and mirrorless cameras, GFX100S’s imaging sensor is approximately 1.7 times larger and is enhanced to be incredibly sensitive to light. This provides it with a significant advantage over smaller sensors when it comes to producing images with incredibly shallow depth of field, fantastic dynamic range, faithful color reproduction, and outstanding, high-ISO performance. With a choice of 19 exclusive FUJIFILM Film Simulation modes, it is easy to achieve fantastic color straight out of the camera. GFX100S includes a new Film Simulation mode to explore -- Nostalgic Neg. Reminiscent of American New Color Photography, which emerged in the 1970s, Nostalgic Neg continues this movement by enabling image-makers to explore the boundaries of photographic creativity through the deliberate use of color. “This Film Simulation mode adds an amber tone to highlights for a uniquely soft look and boosts saturation to shadows, while still preserving details, to deliver images that feel both familiar and unfamiliar all at the same time,” said Ha. High-Performance Mirrorless AF Made for Large Format, Even in Low Light On-sensor phase detection pixels cover almost 100% of GFX100S’s imaging sensor, unlocking a level of autofocus performance never before seen in large format digital photography. GFX100S can acquire focus in as little as 0.16 seconds, even in luminance levels as low as -5.5EV*3 making it versatile, accurate, and incredibly fast. Powered by X-Processor 4, the camera is also easily able to efficiently make use of an updated focus tracking algorithm to keep subjects in focus when using the Tracking AF and Face/Eye AF functions. Compact, 5-axis In-Body Stabilization (IBIS) delivering up to 6-stops of Vibration Reduction GFX100S features a newly designed IBIS system, which dramatically expands the capability of photographers to confidently create handheld images. Compared to the unit found in FUJIFILM GFX100, the IBIS mechanism inside of GFX100S is 20% smaller and 10% lighter. However, despite this reduction in size, the five-axis system provides 6-stops of CIPA-rated image stabilization, a 0.5-stop improvement over GFX100. High-performance; Designed for Portability and the Elements Measuring 5.9 in wide, 4.09 in. tall, and 3.4 in. deep (15cm x 10.4cm x 8.7cm), GFX100S’ compact body is comparable in size to many full-frame cameras. However, despite its compact size, it is still able to pack in a high-performance IBIS and a 102MP imaging sensor that is almost twice the physical size of a typical full-frame sensor. GFX100S features a redesigned shutter unit and a brand new IBIS unit, while taking advantage of a uniquely small, but very efficient lithium-ion battery. This results in a camera body that is approximately 2.3in (6cm) shorter and 1.1lb (500g) lighter than GFX100, but is able to maintain the same level of still image and video performance. To that end, the reduction in GFX100S’s physical size is well balanced by a highly robust grip, with a comfortable in-hand feel that makes it exceptionally easy to hold for extended periods of time. GFX100S is made to operate in temperatures as low as 14°F (-10°C) and to also be dust- and moisture-resistant. It is constructed with a magnesium alloy casing that is purposely 1mm denser around the lens mount as compared to GFX100, which provides added support for larger G Mount lenses. Intuitive Controls for a Familiar Experience GFX100S features controls that will be familiar to GFX System photographers. For example, a PASM dial, with six programmable custom options, provides quick and direct access to frequently used settings, while a switch, conveniently located next to the mode dial, lets users quickly change between still and movie mode. An ergonomic update to the Focus Lever also makes choosing a focus point both easy and fluid. The camera features a 3.2in. LCD monitor on the rear and a 1.8 in. sub LCD monitor on its top plate, which can be customized to show key EXIF settings - like shutter speed, aperture, ISO sensitivity and exposure compensation - and set to display the status of key functions or available capacity on storage media. The 3.2 in., touch-capable LCD display is a 2.36-million-dot monitor with 100% coverage that can be tilted in three directions (90° up, 45° down, and 60° right). A Large Format system delivering smooth, 4K/30P video With its large format imaging sensor, GFX100S is capable of recording incredibly cinematic 4K/30p movies that feature incredible shallow depth-of-field, impressive high-ISO performance, wide tonal gradation, and an overall image quality that is unmatched. Footage can be recorded at bit rates of up to 400Mbps in 10-bit 4:2:0 F-log internally saved to an SD card, or output to an external recording device via the camera’s HDMI port in either10-bit 4:2:2 F-Log or 12-bit RAW.  In addition to being able to record 4K footage in a 16:9 aspect ratio, GFX100S also supports a 17:9 aspect ratio, frequently used in digital cinema. The most commonly used compression codecs, like H.264 and H.265 are also available. Additionally, professional standards, like REC.2100 supported Hybrid Log-Gamma (HLG), or F-Log can be selected for complete creative control. Compared to using commonly available compression codecs, like H.264, recording footage in F-Log or HLG gives filmmakers much more flexibility in post-production as footage is brought through the editing and color grading process and adjustments are made to luminance, color saturation, or any other image attribute. When using an Atomos Ninja V Monitor Recorder, GFX100S is also capable of outputting 4K/30P footage through its HDMI port that can also be saved as a 12-bit Apple ProRes RAW file. This allows for maximum flexibility in post-production when it comes to the color-grading process. Simultaneous output of RAW footage and footage in F-Log or Hybrid Log Gamma (HLG) with a Film Simulation mode applied is also possible. Pricing and Availability GFX100S is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $5,999.95 USD and $7,800 CDN. An optional metal handgrip accessory for the GFX100S will also be available in March 2021 at a manufacturer’s suggested retail price of $149 USD and $195 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/cameras/gfx100s/.

All products shown in the article are available from Roberts Camera. Please click this link or better call Jody or Phil who will be pleased to help you out. Call 888-275-7045

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Fujifilm Announces New FUJIFILM X-E4 Mirrorless Camera The most portable mirrorless camera in the X-Series lineup

Introducing the FUJIFILM X-E4 digital camera (X-E4), a new mirrorless rangefinder-style camera in the FUJIFILM X Series lineup. The lightweight, compact X-E4 features the same 26.1-megapixel, X-Trans CMOS 4 sensor, 0.02 sec autofocus, and fantastic color science that can be found in all the professional X Series cameras. “Outstanding image quality, wide dynamic range, and superb low-light performance combine with simple controls, advanced Face and Eye Detection, and a forward-180° tilting LCD touchscreen to make this camera a joy to use for video or photo,” said Victor Ha, senior director of marketing and product management at FUJIFILM North America Corporation’s Electronic Imaging Division.

Main product features:

X Series’ lightest and smallest camera body At .80 lb. (364g) and measuring 4.77in x 2.87in x 1.28in (121.3mm x 72.9mm x 32.7mm), X-E4 is the most compact interchangeable-lens camera in the X Series of digital cameras. The product uses Fujifilm’s 4th generation sensor and processor. To maintain its slim and sleek design, a rear tilting LCD screen has also been carefully designed to ensure the body remains as thin and portable as possible. The camera’s compact design is influenced by the design of classic film cameras. Both the front and rear grips are flat to give it a classic aesthetic, while the top plate of the camera body is carefully molded from magnesium to provide a polished, elevated finish. Diverse functions and easy operation The rear tilting monitor can be flipped upward and forward-facing up to 180 degrees, which can accommodate a wide variety of compositions, from high to low angle, as well as selfies and vlog-style videos. The top panel includes a shutter speed dial that can be set manually or switched to Program Mode (P) if fully automatic functionality is required. Controls have also been concentrated to front-side dials to give extra thumb space for maximum in-hand comfort. Professional performance Using Fujifilm’s state-of-the-art 26.1MP X-Trans™ CMOS 4 sensor and the high-speed image processing engine X-Processor 4 to provide incredibly fast autofocus, X-E4 uses phase-detection autofocus points across almost 100% of the sensor to acquire focus in as fast as 0.02 seconds. It is also able to track moving subjects with an advanced AF-tracking algorithm, ensuring that images can be captured when the focus is optimal. X-E4 also includes Fujifilm’s latest Face and Eye detection technology to track subjects accurately, even in luminance levels as low as -7.0EV where used with an attached FUJINON XF50mmF1.0 R WR lens. Extensive video-recording functions X-E4 oversamples 6K footage to record 4K/30P 4:2:0 8-bit video to internal media, or 4K/30P 4:2:2 10-bit video via its HDMI port. The camera can also deliver high-speed, full-HD video at 240fps, which can be used to replay fast-moving subjects up to 10x slower compared to footage recorded at 24fps. Variety of film simulations A total of 18 film simulations are available with the X-E4, including Velvia, which is characterized by highly saturated colors and crisp gradation, and ETERNA Bleach Bypass, which reproduces a traditional dark-room processing technique to create unique images with low saturation and high contrast. Pricing and Availability X-E4 is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $849.95 USD and $1,050 CDN. The camera will also be available as a kit that includes the FUJINON XF27mmF4 R WR lens at a manufacturer’s retail price of $1049.95 and $1,300 CDN. For more information, please visit  https://fujifilm-x.com/en-us/products/cameras/x-e4/.  

All products shown in the article are available from Roberts Camera. Please click this link or better call Jody or Phil who will be pleased to help you out. Call 888-275-7045

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FUJINON XF70-300mmF4-5.6 R LM OIS WR Lens

Introducing the FUJINON XF70-300mmF4-5.6 R LM OIS WR lens (XF70-300mmF4-5.6), an interchangeable zoom lens for X Series digital cameras that combines high performance with portability.
“This new lens is a lightweight and compact telephoto zoom that provides image-makers with a broad range of focal lengths between 70mm and 300mm (35mm equivalent of 107mm - 457mm),” says Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation’s Electronic Imaging Division. “Its fast autofocus (AF), up to 5.5- stops of optical image stabilization, and weather-resistance make it a natural choice for image- makers that need a versatile lens option that isn’t heavy.”

Product Features Include:

A broad range of focal lengths in a compact and lightweight design
Weighing just 1.27 lb. (580g) with a length of 5.21 in. (132.5mm), XF70-300F4-5.6 combines 17 elements in 12 groups, including one aspherical element and two, extra- low dispersion (ED) elements, into a compact and lightweight body that only has a diameter of 2.95 in. (75mm).
 Paired with Fujifilm’s FUJINON XF16-80mmF4 R OIS WR lens, image-makers can use the XF70-300F4-5.6 to maximize portability and maintain versatility with just two lenses, effectively covering the 35mm equivalent focal lengths between 24mm and 457mm at a fraction of the size and weight.
Compatibility with FUJINON 1.4x and 2x Teleconverters
XF70-300mmF4-5.6 is compatible with the FUJINON XF1.4X TC WR and FUJINON XF2X TC WR teleconverters. When XF70-300mmF4-5.6 is paired with XF2X TC WR, it is possible to achieve a maximum 35mm equivalent focal length of up to 914mm with only 2 stops of stop-loss. When using it with XF1.4X TC WR, XF70-300mmF4-5.6 will provide a maximum 35mm equivalent focal length of 630mm with just 1 stop of stop-loss.
With either of the FUJINON teleconverters attached, photographers can continue to enjoy phase-detection AF without a reduction in performance.
Powerful 5.5-stop image stabilization
XF70-300mmF4-5.6 offers up to 5.5-stops of optical image stabilization (OIS) to help minimize the effects of camera shake, especially at longer focal lengths. Additionally, the lens’s OIS capabilities can also be combined with the in-body image stabilization (IBIS) systems found in FUJIFILM X-T4 and FUJIFILM X-S10 to add five-axis stabilization, which can further help to minimize shake caused by linear shift.
Fast and near-silent AF drive
The use of the linear-motor drive system in XF70-300mF4-5.6 enables fast and near-silent autofocusing, which allows it to fully leverage and make use of the advanced AF system found in X Series cameras.
Maximum magnification of 0.33x or equivalent of 0.5x in the 35mm film format for 1:2 close-ups
キ With a minimum focus distance of 32.6 in. (83cm) and magnification of 0.33x (a 35mm equivalent of 0.5x), XF70-300mmF4-5.6 can be used to create dynamic close-up photography, making small objects, like flowers, fill the entire frame. Attached to the FUJINON XF2X TC WR teleconverter, maximum magnification is extended to 0.66x (the 35mm equivalent of 1:1 magnification), and a necessary requirement to achieve optimal results in macro photography.
Dust- and weather-resistant structure and low-temperature operability
キ Weather-resistant seals have been applied at 10 locations along the lens barrel to protect it against dust and moisture, while also giving XF70-300mmF4-5.6 the ability to operate at temperatures of down to 14°F (-10°C).
Using the compatible FUJINON XF1.4x TC WR and FUJINON XF2.0x TC WR teleconverters, XF70-300mmF4-5.6’s maximum focal length can be extended to a maximum of 600mm (a 35mm equivalent of 914mm), which will allow photographers to capture faraway subjects in the frame.
Pricing and Availability
The FUJINON XF70-300mmF4-5.6 R LM OIS WR lens is expected to be available in March 2021 at a manufacturer’s suggested retail price of $799.99 USD and $1,050 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/lenses/xf70-300mmf4-56-r-lm-ois- wr.
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 FUJINON GF80mmF1.7 R WR Lens The World’s Widest Aperture Autofocus Lens for a Large Format Camera System 

Welcome the FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first*1 AF-capable F1.7 interchangeable lens for Large Format camera systems, including FUJIFILM GFX System digital cameras, in March 2021.
GF80mmF1.7 R WR has a standard focal length of 80mm (a 35mm equivalent of 63mm). Its large-diameter autofocus (AF) prime lens features a maximum aperture of F1.7, which also makes it the fastest lens among Fujifilm’s G Mount lenses.
“Portrait photographers using GFX System cameras can now choose FUJINON GF110mmF2 R WR for when they want images with a tighter angle of view or pick GF80mmF1.7 for when they want something slightly wider,” said Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation’s Electronic Imaging Division. “This choice will certainly give image-makers more options creatively, especially since the highly anticipated bokeh produced from GF80mmmF1.7’s wide aperture is sure to provide an incredible aesthetic quality to any image.”

Product features:

Optically designed for limitless creativity
GF80mmF1.7 R WR features nine rounded diaphragm blades that can be stopped down to provide edge-to-edge sharpness or opened up to produce images with beautifully smooth bokeh, with astounding separation between a subject and its background, from any GFX System camera. Comprising 12 lens elements in nine groups, including one aspherical element and two, Super ED elements, this lens is optimally balanced to control spherical aberration and deliver a quality of bokeh not able to be replicated by any other Large Format lens on the market.
Fujifilm’s ultra-high-precision glass molding technology has been used on the two aspherical lens surfaces to produce a tolerance of 1/100,000th of a millimeter. This is five times more accurate than regular lens molding techniques can produce and serves to minimize the onion-ring effect that can how the lens handles the out-of-focus areas of an image.
The world’s first F1.7 lens with autofocus for a large format digital system
GF80mmF1.7 features a powerful DC motor that has enough torque to drive the focus group of six lens elements, including the aspherical element, to quickly deliver accurate and reliable autofocus, even when the lens is wide-open at F1.7 and when depth of field is extremely shallow. The lens also supports the Face / Eye AF function, which uses an advanced focusing algorithm to accurately acquire focus on a subject’s face or eyes even when they are moving within the frame.
GF80mmF1.7 brings low-light focusing capabilities of GFX100 and GFX100S to EV-5.5, which is a 0.5 stop improvement in the case of GFX100. With GF80mmF1.7, autofocus performance for both of these cameras is maximized in dimly lit environments.
Compact and practical size
Measuring at 3.9 in. (99.2mm) long and weighing just 1.75 lb. (795g), with a filter thread size of 77mm, GF80mmF1.7 is practically sized and suited for both on-location and in-studio applications.
Weather-resistant seals have been applied to the lens barrel at 10 locations on the lens to protect it against dust and water, while also providing it with the ability to operate at temperatures as low as 14°F (-10°C). The front lens element is also coated with fluorine to repel dirt, adding another layer of weather-resistant performance to the lens .

Pricing and Availability

GF80mmF1.7 R WR is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $2,299.95 USD and $3,250 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf80mmf17-r-wr/.
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FUJIFILM Announces New FUJINON XF27mmF2.8 R WR Lens A compact, weather-resistant, pancake-style lens for FUJIFILM X Series Cameras

  Welcome to the FUJINON XF27mmF2.8 R WR lens (XF27mmF2.8), a new interchangeable lens for FUJIFILM X Series digital cameras, with availability anticipated in March 2021. A thin, “pancake-style” prime lens, with a focal length of 27mm, XF27mmF2.8 provides a natural field of view close to that of the human eye, which makes it extremely suitable for a diverse range of photographic styles - from everyday general use to portraiture, street, and landscape photography. “With its compact design, image-makers may find themselves using the lens frequently as a walkaround lens because of its exceptional portability, outstanding image quality, and weather-resistant features,” said Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation’s Electronic Imaging Division.

Product features include:

Aperture ring with F-stop scale and A-Position Lock XF27mmF2.8 features an aperture ring with an F-stop scale so that users can visually check and adjust their aperture setting without needing to look at the camera’s screen or through its viewfinder. The aperture ring also features the A (Auto) Position Lock, which locks the lens into the A-Position to prevent unintentional adjustments to the lens’ aperture while it is being used. Weather-resistant construction Weather-resistance has been applied at seven locations on the lens to protect against water and dust and allow it to fully operate in temperatures as low as 14°F (-10°C). Lens hood included In addition to the standard lens cap, XF27mmF2.8 comes packaged with a dome-shaped lens hood (LH-XF27) and a hood cap (LHCP-27) to provide options to protect the lens, and to accommodate users that prefer using a low-profile hood over the lens caps because of its convenience. A thin and lightweight design combined with advanced image quality
  • Since the diameter of the image circle needed to cover an APS-C sensor (28.4mm) is so close in dimension to XF27mmF2.8’s focal length, the lens produces uniquely high-quality images while boasting an incredibly compact design.
  • Despite its compact size, the lens consists of seven lens elements in five groups, including one aspherical element, which mitigates spherical aberration, field curvature, and distortion. This allows XF27mmF2.8 to deliver astounding image resolution, even when it is used at its widest apertures.
  • XF27mmF2.8 features a high-torque DC motor to enable fast and accurate AF, while the front lens group of five lens elements effectively maintains image quality by minimizing
aberrations that may occur, whether the lens is being used for close-ups or for subjects that are further away.
  • One of the thinnest and lightest*1 XF lenses in the XF lens collection, XF27mmF2.8 measures just 62mm in diameter and is only .91 in. (23mm) long. The lens is very lightweight at approximately 3 ounces (84g), which makes it an ideal choice for assignments where compactness and overall size are of concern.
Accessories As referenced above, a lens hood and hood cap come packaged together with the XF27mmF2.8 lens. Replacements of these accessories are available for separate purchase as well. Pricing and Availability XF27mmF2.8 is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $399.95 USD and $520 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/lenses/xf27mmf28-r-wr/.

All products shown in the article are available from Roberts Camera. Please click this link or better call Jody or Phil who will be pleased to help you out. Call 888-275-7045

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Kevin Raber January 2020
Kevin Raber
Indianapolis, IN

Photography is my passion and has been for 47 plus years. My career in photography has allowed me to travel the world, meet some of the most interesting people on the planet and see things I could never have dreamed of. My goal is to share the passion of pictures taking through photographs and teaching with as many people as I can hoping it brings them as much joy and happiness as it has me. I do this through photoPXL.com, this site as well as Rockhopper Workshops and other projects as well as teaching at my Gallery in Indianapolis.

Article Type: News, Columns, MISC

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